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“The Measure of Everyday Life” is a weekly public radio program featuring researchers, practitioners, and professionals discussing their work to improve the human condition. Independent Weekly has called the show ‘unexpected’ and ‘diverse’ and notes that the show ‘brings big questions to radio.'

Episodes air Sunday nights at 6:30 PM EST in the Raleigh-Durham, NC, media market (and also are streamed internationally through WNCU) and are available online the Wednesday following the original airing. WNCU produces the show with major underwriting from the nonprofit RTI International.

Have thoughts on what we are doing? Let your voice be heard by rating us and joining the conversation on Twitter by following @MeasureRadio or find us on Facebook and Instagram. For more information, see

[Photo: J. Bowman]

Aug 22, 2018

We regularly use symbols and metaphors to represent ideas and concepts that we can't necessarily see.  In this episode, we talk with cognitive scientist and researcher, Dr. Rose Hendricks of FrameWorks Institute, about why the words and metaphors we use matter.  Join us as Dr. Hendricks details how we think about time, space, and science in terms of language as tools for comprehension.