Preview Mode Links will not work in preview mode

“The Measure of Everyday Life” is a weekly public radio program featuring researchers, practitioners, and professionals discussing their work to improve the human condition. Independent Weekly has called the show ‘unexpected’ and ‘diverse’ and notes that the show ‘brings big questions to radio.'

Episodes air Sunday nights at 6:30 PM EST in the Raleigh-Durham, NC, media market (and also are streamed internationally through WNCU) and are available online the Wednesday following the original airing. WNCU produces the show with major underwriting from the nonprofit RTI International.

Have thoughts on what we are doing? Let your voice be heard by rating us and joining the conversation on Twitter by following @MeasureRadio or find us on Facebook and Instagram. For more information, see measureradio.net.

[Photo: J. Bowman]

Aug 6, 2025

We have been making progress in incorporating emotional responses into measures of public perceptions to predict behavior. On this episode, we talk with Tomas Gonsorcik, Global Chief Strategy Officer at DDB Worldwide, about innovations in considering how what we feel says something about what we tend to think...